Andrew Morgan

I have known Andy and dealt with him in a business capacity for several years now and he is a very personable and professional individual with a positive and pragmatic outlook. Andy has been instrumental in building the Affinity Group to where it is today and will, I am sure, enable the company to grow further in the coming years. A considerable part of the Affinity Group brand is Andrew Morgan and his positive and pragmatic approach to finding solutions for international clients.

A committed, diligent, and highly capable individual. Andy brings a wealth of expertise to the table and his flexible approach and calm persona make him a pleasure to work alongside.

I have advised Andy on tax matters for several years now, he is adept at asking the appropriate technical questions for his clients, seeking further detail where it is needed. Andy also posseses a broad base of knowledge, is very collaborative and pragmatic/ well measured in his approach to getting the job done effectively with the minimum of fuss.

Having worked at Affinity for over 7 years, I have seen Affinity go from strength to strength under Andy's leadership. Andy is very knowledgeable and is a true professional. I have learnt a lot from him in my time at Affinity and look forward to the many years to come.

I have known Andy for a number of years and always been impressed by his professionalism and attitude. In addition we have enjoyed many discussions in recent years regarding where our respective business sectors are heading in the future and I have been so impressed with his vision he has for his company. Affinity Group is in safe hands with him.

Andy is personable, professional and extremely knowledgeable. His willingness to work flexibly and to take on new and difference challenges make him a pleasure to work with and you can see these characteristics reflected in the ethos of Affinity Group.

Having worked directly with Andy for a number of years I have found him to be a dedicated professional who puts client service and sound professional advice as a priority. His leadership skills have been evident particularly over the past couple of years as he has overseen the growth of the Affinity Group.

I have worked on several transactions with Andy over the years. His friendly approach, communication and ability to instil confidence in others is second to none.

I have known Andy for over five years. We sit on Boards and worked together in many projects. He is diligent, honest, a person of integrity and above all very professional.

I have worked with Andrew on several projects over many years. He is hardworking, pro-active, personable and extremely good at his job. He is a total professional and an ideal connection for advice and guidance across a broad range of areas.

I have known Andy over 15 years and have always found him helpful, professional and knowledgeable. He adopts a “can do” attitude and this is mirrored by those he works with creating a dynamic working environment. This enables him and Affinity to provide an excellent service to their clients.

In a sector consumed by M&A activity, most individuals and organisations are focused on acquiring smaller businesses, reducing staff and increasing preciously agreed fees, all in preparation for the next VC/PE sale. My experience with Andrew and Affinity is the exact opposite. Andrew took the time to understand our requirements, provided practical support at a reasonable fee level and achieved results.

Andy is tenacious, driven, focussed, and the consummate professional. He approaches his work with both diligence and integrity, whilst ensuring solutions in a compliant and client focussed balance. Andy goes above and beyond in his endeavours and it is a real pleasure to be his colleague. He demonstrates great resilience in an ever-changing industry and regulatory landscape, making sure he equips himself to continue to offer the highest levels of service to clients and to oversee the strategy of the business.

Andy has been a invaluable role model and mentor during my time at Affinity. Mixing an approach of hands off and arm on the shoulder as appropriate.

I have known Andrew since around 2009 and watched this tenacious business entrepreneur go from an admin to CEO within the same company through the understanding of deadlines and meeting / exceeding expectations. As well as knowing Andrew on a personal basis, I have also worked along-side him through many business ventures where we collaborate at various eGaming events to provide guidance and essentially get the client where they need to be by providing a straight-shooting depth of knowledge complimented by a personal one to one approach which these days is a very important skill to maintain. I introduce Andrew to mutual prospective clients with 100% confidence that they are in the very best of hands. To summarise, Andrew is one of the most friendly and business focused people that I have the pleasure to know and is backed by a powerful team that have learned from the best!

Having known Andrew for over fifteen years I have been able to see first hand how his personal and proactive approach towards clients has been fully adopted by the Affinity team and embedded into the Affinity Group culture, allowing us to provide an unparalleled service to each and every one of our clients in all sectors.